Loop Classic Fly Reels

November 3, 2011 (San Francisco, CA): Fly reels can say a lot about an angler. They separate the traditionalists from the gearheads and old-school styling from new-school innovation. Now you don't have to choose between timeless design and state-of-the-art engineering: where the ageless aesthetics of the past and the technologies of the future converge, the Loop Classic Fly Reels stand in a class all their own.

Paying homage to the most iconic fly reels ever produced—a lineage spanning from Edward Vom Hofe to Stanley Bogdan to Hardy Cascapedias—Loop Classic reels are a modern take on a centuries-old legacy of angling style. From the sleek S-handle down to the handcrafted leather reel case, every feature of Loop Classic Fly Reels speaks to the rich history of fly fishing and the satisfaction that comes from connecting with its ongoing heritage. If it's possible to build a piece of tackle that is emblematic of the finest elements of the sport of fly fishing, the elegant and ergonomic Loop Classic Fly Reel might just be it.

The Secret: The Loop Classic Fly Reels are some of the finest reels around, and as impressive as they are on the outside, it's what's under the hood that ultimately makes a premier reel. Loop Classic Fly Reels feature an indestructible, fully-sealed, fully-adjustable drag system for a lifetime of angling style.

The Lineup: The Loop Classic Fly Reels satisfy the range of applications, from the smallest streams to the open ocean. If you are looking for the ideal all-around trout reel, the Loop Classic 4/6wt Fly Reel is a great option for the backpackers and weekenders who want the best. The Loop Classic 5/8wt Fly Reel is also good for larger trout and bass, with a fully-adjustable drag system so you can make changes on the fly. If you are a steelheader with discerning taste, the Loop Classic 7/9wt is impossible to top and will give you all the power you need for the chrome of a lifetime. And for huge Alaska kings and Atlantic salmon, the Loop Classic 8/11wt is the reel of choice for the Loop team. Finally, for the saltwater enthusiasts, the Loop Classic 10/13wt is the embodiment of what a great big game reel should be. Pairing timeless style with monstrous saltwater-ready power, you'll be set for tarpon, sailfish and everything in between.

See For Yourself: The Loop Classic Reels are in stock at both Leland locations. If you're on the fence about picking one up, try one out for yourself on the ponds at the Leland Sonoma Ranch. Trust as, as great as the photos are, they simply can't do justice to the Loop Classic Series.

Bottom Line: With a name like the Classic Series, Loop set the bar of expectations high. But leave it to Loop to surpass any expectations of what a fly reel is capable of.

Loop Göran Andersson Signature Series Fly Rods

October 13, 2011 (San Francisco, CA): Ask the legendary Göran Andersson about his signature series of Loop fly rods, and he'll talk to you as an artist or composer would about their finest work. Fishing one produces a kind of harmony between angler and environment made possible when the right rod—like a finely tuned instrument—sharpens the experience and transforms instincts into effortless, intuitive casts. Meet the father of modern fly tackle and experience the first production fly rods to bear his name: the Loop Göran Andersson Signature Series.

The Rodmaker's Rod: This is not a fly rod that's a year or two in the making, it's the culmination of sixty years of Göran Andersson's expertise distilled into an unprecedented rod taper, constructed from the latest materials, and available to everyone who appreciates the power of the right tool. The son of a Swedish fly fisherman and rodmaker, Göran Andersson started tailoring fly lines at age eight and began building his own fly rods soon after. That passion would become his life's work, devoting himself to the art of the cast and tools to constantly better his techniques. Despite developing rod designs for the world's leading manufacturers, pioneering the underhand cast, and contributing immeasurable insight into the sport of fly fishing, this is the first series of fly rods to feature his name. Why? Because Andersson's Signature Series Fly Rods are not simply another of his cutting-edge creations, they are the fly rods he brings with him to fish the world's blue-ribbon waters. Delivering the precision, accuracy, power and finesse that a man of Andersson's ability demands, Loop's GA Signature Series is a crowning achievement in fly rod design.

The Secret: Göran Andersson has been more influential to today's fly fishing tackle than just about anyone out there, and yet many anglers on this side of the pond haven't heard of him. The Andersson Signature Series is sure to develop a following of devotees as the secret of Loop starts to spread.

The Lineup: Loop Göran Andersson Signature Series Fly Rods are available in Single-Hand and Double-Hand models. The single hand series consists of two models, the 9' 4'' 4wt and the 10' 7wt. The first is ideal for all trout applications while the latter is a great summer steelhead pick. The double hand series features a range of weights and lengths for everything from sea trout to steelhead and salmon. Ideal for the Atlantic salmon of Loop's homeland, the 11' 6" 9wt and 12' 6'' 9wt (Göran's rod of choice) are heavy-hitting rods with finesse. Whether you want the length and power of the 14' 6'' 10wt or the unique experience of casting a 14' 8wt for steelhead, or the 12' 6wt for huge trout, the Loop Göran Andersson Signature Series has a rod for every style.

Need a Reel? Both the Loop Opti Fly Reels and the Loop Classic Fly Reels are perfect compliments to the Loop Göran Andersson Signature Series, delivering the balanced performance and uncompromising efficiency.

See For Yourself: Stop into our downtown San Francisco location to check out Loop's Göran Andersson Signature Series Fly Rods in person. But to really do them justice, stop by the Leland Sonoma Ranch to cast them on one of our ponds and experience the incredible rod action.

Bottom Line: These fly rods might not make you cast like Göran Andersson, but they're guaranteed to expand your territory on the water. And let's face it, the more spots you can fish the more fun you're going to have.

Loop Opti Fly Reels

October 5, 2011 (San Francisco, CA): In 1984, Swedish tackle manufacturer Loop produced the first large arbor fly reel—it would be another decade before the rest of the industry caught on and virtually every fly reel was built to the Loop standard. Nearly thirty years after this revolutionary design, the Opti Fly Reel Series continues Loop's quest to challenge industry conceptions about what fly fishing gear is capable of.

Not just another large arbor reel: Loop's groundbreaking Opti Fly Reels illustrate what's possible when tradition takes backseat to innovation and the boundaries of conventional design give way to cutting-edge thinking. Simply put, the Loop Opti doesn't look like your typical fly reel because it's anything but your typical fly reel. Utilizing input from fly fishers around the world, Loop developed their Opti Reels to satisfy the demands of top anglers in tough environments. Each of the six models of the Loop Opti Series features an expert combination of ergonomic, efficient power integrated into a striking and seamless exterior. Sporting a super-large arbor and lightweight design, the Loop Opti Reels represent a new generation of fly reels built to change the way you fish. Whether you are playing wily trout with the Opti Creek or conquering saltwater locomotives with the Opti Big, the Loop Opti Fly Reels are guaranteed to look and feel unlike any other reel on the water.

The Secret: Loop's uncompromising commitment to innovation results in tackle that is constantly evolving and improving the way we fly fish. The super-large arbor is supremely efficient and makes for a fly reel that is unmistakably Loop and undeniably impressive.

The Lineup: The Loop Opti Fly Reel Series features six models to satisfy the spectrum of applications. From the spring creeks to the surf, Loop's Opti Series has you covered. For trout fishing, the Loop Opti Creek (WF3+140yd/20lb) and Opti Dryfly (WF5+190yd/20lb) will be king of any fly rod outfit. With supreme balance and minimal line memory, the Creek and Dryfly highlight the finesses of Opti Reel technology. The Opti Runner (WF7+150yd/30lb) and Opti Speedrunner (WF8+185yd/30lb) are great for everything from steelhead to bonefish, complete with an inset handle that reduces the circumference of each rotation and makes keeping up with fast fish a breeze. Topping of the Loop Opti Series are the Opti Megaloop (WF12+230yd/50lb) and Opti Big (WF12+500yd/50lb). These are guys you want on your side when you are going toe-toe-toe with travally, tarpon, sailfish and salmon.

See For Yourself: The Loop Opti Fly Reels are in stock at the Leland flagship in downtown San Francisco as well as the Leland Sonoma Ranch. While you're at it, experience the rest of Loop's impressive collection and see why they've earned a reputation as one of the preeminent producers of expertly crafted fly fishing tackle.

Bottom Line: The Loop Opti Series is a milestone in fly reel technology and an incredibly refined addition to any angling arsenal. The design of the Opti Fly Reel series might not appeal to ardent traditionalists, but for those interested in experiencing the future of fly reel design, the Opti Series is sure to make an impact on the water.

Leland Edition Polarized Sunglasses by Oakley

September 30, 2011 (San Francisco, CA): When Leland set out to create the best fly fishing sunglasses on the market, there was only one name we could trust: Oakley, the premier manufacturer of polarized sunglasses made specifically for angling. The Leland Edition Polarized Sunglasses by Oakley are the apex of fly fishing eyewear technology and we guarantee you won't find a better set of shades for your style.

Keeping things Simple: Here at Leland, it's our belief that elite, expertly-crafted fly fishing gear doesn't need to be complicated, so we set out with a simple vision: two shades of Oakley's premier polarized lenses to cover the spectrum of fly fishing applications and satisfy the needs of anglers everywhere. The Leland Edition Polarized Sunglasses by Oakley are the answer to a market where excellent performance has been lost in a sea of too many options and too few results. With the Leland Edition Oakley Sunglasses, it's as simple as two lenses for every angling style. The All Day lens is the “everyday lens,” designed for bright conditions where the most important factor is diminishing glare and keeping your eyes at ease. Leland's All Day shades perform as well scanning the flats for bonefish as they do spotting steelhead or conquering high mountain creeks on a sunny day. The second lens, the Leland Oakley Low Light Lens, delivers extraordinary clarity in dim conditions for those dedicated anglers who know the best fly fishing often means subpar light conditions. If you love to fish before dawn and don't call it a day until the last traces of light are gone, then the Leland Oakleys in Low Light are guaranteed to enhance your vision and and dial in on the catch.

Face it: A good pair of fly fishing sunglasses is critical. Don't invest in a new fly rod only to hit the river with a mediocre pair of fly fishing shades. The difference between your everyday sunglasses and a pair of the Leland Edition Polarized Sunglasses by Oakley is immeasurable. The Leland Oakleys are engineered with fly fishing form and function in mind, delivering stunning clarity, exceptional protection, and comfort-driven design for long days in environments where eyestrain is both inconvenient and harmful. Oakley's premier polarization enhances your ability to differentiate between subsurface structures and spot the catch of a lifetime, while the shatterproof construction protects your eyes from any rogue casts or trailside branches.

The Secret: When Leland and Oakley collaborate on fly fishing, you can expect results. As the undisputed king of the sunglass industry, Oakley has once again set the bar for quality and performance with the Leland Edition Polarized Sunglasses crafted specifically for the demanding needs of the avid angler.

The Lineup: The Leland Edition Polarized Sunglasses by Oakley come in two shades: All Day for the all-around angler, and Low Light for sight fishing in limited light conditions. The All Day Lens features Oakley's Iridium® coating to reduce blinding glare, while the fine-tuned tint of the Low Light illuminates shadowy waters. Both provide you with an enhanced perspective on the water and an The frames are available in tortoise, black and white: mix and match to your taste and rest assured you'll never need to buy another pair of fly fishing glasses.

“See” For Yourself: Stop by Leland Fly Fishing Outfitters in downtown San Francisco or check out our Sonoma Ranch location to try on a pair of the Leland Oakley Polarized Fly Fishing Sunglasses today. And don't be surprised if you run into a few of us wearing them.

Bottom Line: The Leland Edition Polarized Sunglasses by Oakley are designed for anglers who know what they want out of a pair of fly fishing sunglasses. Cutting-edge lens technology, glare reduction on bright days and optical enhancement for dim-light, and the guarantee of comfort and protection. It's not just about protecting your eyes with the Leland Edition Polarized Sunglasses, it's about revolutionizing your vision.

Sage ESN Fly Rods

September 28, 2011 (San Francisco, CA): The origins of European nymphing might be up for debate—some say the Czech Republic, others Poland, some believe it has roots in Spain or France—but one thing is certain: regardless of where it began, the future of this innovative technique lies in the revolutionary design of the Sage ESN Fly Rod Series. The Sage ESN, or European Style Nymph, is meticulously engineered for outstanding sensitivity in turbulent runs and currents, where multi-nymph rigs are king and subtle strike detection is the name of the game.

It's all in the tip: If a trout so much as breathes on your fly, the Sage ESN Fly Rod will detect and transmit that vibration with unprecedented clarity. This heightened sensitivity in the rod tip is what sets the Sage ESN Fly Rod apart from the competition, harnessing the power of Sage's Konnetic Technology for unparalleled performance. In traditional indicator nymphing, the connection between angler and fly is interrupted. As such, the angler is inhibited by slack and missed visual cues lead to fewer fish caught. European nymphing supersedes the need for a strike indicator by relying on the subtle sensations of a fish on the take, and the Sage ESN Fly Rod's remarkably responsive tip grants the angler an acute read of the subsurface that other rods just can't provide. Sage ESN Fly Rods immediately relay every minute animation from tip to butt, providing comprehensive control of the action and an uncanny feel of the most subtle n. This emphasis on “feeling the fish” has contributed to the zen-like following of European nymphing fanatics across the globe, all of whom will welcome the specialized of the Sage ESN Series.

The Secret: Like the Sage ONE Series, the ESN delivers exceptional sensitivity and power as a result of Konnetic Technology. Sage worked for three years to pioneer this blend of new materials and manufacturing that makes for the most efficient rod tapers on the market.

The Lineup: The Sage ESN Series truly covers the spectrum of European nymphing. The Sage 2100-4 ESN and 3100-4 are ideal for shallow runs and cunning fish; you might say these are the best ESN fly rods for Spanish and French nymphing. The Sage 4100-4 ESN and 5100-4 ESN excel in deeper pools and pockets with deepier water and choppier slots. These would be the perfect ESN rods for the Czech and Polish nymphers.

Need a Reel? For Sage ESN Fly Rods, we recommend the Sage 4200 Series Fly Reels in platinum to compliment the ESN's hardware. They are great, lightweight reels that will help to optimize the performance of your Sage ESN outfit.

What About Lines? The Airflo Ridge Supple Tactical is a great match for the Sage ESN Fly Rod. It's super sensative to compliment the action of the rod tip, and it's low stretch to keep you in close contact with the fish on the end of your line.

See For Yourself: Stop by our flagship in downtown San Francisco to see a Sage ESN Fly Rod for yourself. The ponds at Leland's Sonoma location are another great place to test out one of the Sage ESN Fly Rods for yourself.

Bottom Line: Sage has been on a roll recently with their specialized rods designed to max out your success on the water. The Sage ESN does exactly that, and anyone who loves European nymphing will love this rod.

Sage Bass II Fly Rods

September 22, 2011: You wouldn't go off-roading in a Prius or sport water skis on a powder day, so don't settle for a trout rod if it's bass you're after. Sage understands the importance of designing fly rods suited for specific applications, and their new Bass II is the epitome of a specialized fly rod that delivers spectacular results

Purpose-built for the demanding conditions unique to fly fishing for bass and other warmwater species, the Sage Bass II doesn't just continue the legacy of Sage's original Bass series, it rewrites what's possible in the quest for bigger bugs and badder fish. The Sage Bass II is lighter and stronger than its predecessor, delivering a faster action and higher line speed for tighter loops, easier line pickup, and maximum efficiency.

The Secret: Sage has always engineered fly rods for optimal fun and functionality, and their Bass II series is just one more reason to get excited about the weekend.

The Line Up: The Sage Bass II returns with a hard-hitting lineup and some of our favorite rods made even better. The Bluegill, Smallmouth, and Largemouth have all been redesigned from tip to butt for better performance in a highly refined package. The Sage Bass II fly rods feature faster line speed, increased power, and a lighter construction to alleviate the fatigue of battling bruisers. The new addition to the series, the Bass II Peacock Fly Rod, is like nothing ever built before. At just 7'11'' in length, the Sage Bass II Peacock gives you laser-like casting capabilities and huge leverage without compromising the power you need to land tarpon in the mangroves or peacock bass in the Amazon. That means the Sage Bass II Peacock can work in heavy cover against heavier fish without getting snagged in the thickets.

See For Yourself: Come check out the new Sage Bass II fly rods at Leland's San Francisco, California, location. Or, if you want to see it in action, come to Leland's Sonoma Ranch and cast a Sage Bass II Fly Rod on one of our ponds.

Bottom Line: The Sage Bass II is about getting exactly what you want from your day on the water, be it a backyard bass pond or the tight cover of tropical mangroves. Sure, you can catch a bucketmouth with a 9ft 5wt. But when you are fly fishing for bass or warmwater species, the conditions just aren't the same as a spring creek or cascading tailwater. Treat yourself to the best bass fly rod on the market that can huck hairy bugs as if they were dries and yank fish from the cover without getting caught up in the mess. The Sage Bass II Fly Rod is guaranteed to please the most distinct bass angler's tastes, and it's available now at Leland Fly Fishing Outfitters.

New Sage One Fly Rod

Leland on Sage ONE Fly Rods

As one of the fly fishing industry’s most prestigious brands, Sage has come to stand for hard-won refinement and a tireless drive to innovate. The latest rod offering from Sage, the ONE Series of fly rods, takes the peerless technological resources at Sage and weds them to the human element found on streams, lakes and flats everywhere.

The name ONE hints at a connection between angler and equipment, Sage says, that is unprecedented in the history of rodmaking.




With a new, more efficient blank construction method, a new set of high-end rod components, a modified handle shape and drop-dead gorgeous aesthetics, the Sage ONE Fly Rod boasts heightened performance as but one of its outstanding attributes. Sage’s ONE Fly Rods feel superb in hand, cast brilliantly, and are, in a very concrete way, a distinct pleasure to carry on the water. If you’re looking for the one coveted fly rod series to beat in today’s fly fishing marketplace, look no further than the Sage ONE Series of high performance fly rods.

Sage on the Sage ONE Fly Fishing Rods

Smooth, precise and with an intentionally forgiving “sweet spot” that complements widely diverse casting styles, Sage’s ONE fly fishing rods help fly fishers make a full range of close-in and long-distance fly casts that hit the mark with equal ease. Due to its extraordinary sensitivity and light weight, the Sage ONE fly fishing rod is at home in the hands of seasoned casters as well as aspiring casters who benefit from the rod’s remarkable feedback-enhancing properties. Being able to feel exactly what the fly line is doing through all stages of a fishing cast gives Sage ONE rod users ultimate control such that they can make the minute corrections needed in-cast to land the fly precisely where they want it.

As part of Sage’s commitment to fly rod development and testing, we pitted the ONE rod against some of the world’s toughest gamefish, under demanding fresh and saltwater conditions far exceeding anything most anglers would ever encounter. In its three-year development, the Sage ONE rod took on such fly fishing heavyweights as tarpon, bonefish and permit on trips to Florida, Belize and the Bahamas, redfish in Louisiana and even halibut in Alaska while pushing the rod to its limits. The Sage ONE’s freshwater fly fishing proving grounds included Atlantic salmon on Canada’s Gaspé peninsula and the Tweed River in Scotland, steelhead in Washington state, giant musky in Wisconsin plus trout in Colorado, Montana and Chile. While fly fishing to monster Chilean Browns under typically adverse conditions—throwing massive dry flies into or crossways against the constant winds—the Sage ONE rod’s extraordinary blend of strength and finesse was on full display. As one of Sage’s fortunate fly fishing researchers stated on the trip, “the ONE rod becomes a true extension of your arm, allowing you to place the fly exactly where you want without having to think about the cast.” High praise from a man who is owner and Chief Guide at one of Chile’s premier fishing lodges.

Scott Howell's Squidro

Scott Howell’s Squidro Flies are now available

April 20, 2011 (San Francisco, CA): Scott Howell’s new steelhead fly pattern, the Squidro, is now available for purchase exclusively at Leland Fly Fishing Outfitters. Swinging for steelhead will never be the same.

New Thinking: Tirelessly tinkering with ways to catch more steelhead on the swing, Scott Howell has taken the proven intruder fly pattern and incorporated new materials that bring the best out of the intruder design. The result is the Squidro - a resilient fly that offers more fish-catching options to the steelhead angler, regardless of the fishing conditions.

The Fly: Scott believes the bulk of a steelhead’s diet consists mainly of squid. As a result of this dietary preference, all of the Squidro patterns mimic the silhouette and action of a smaller squid. Scott’s belief is that it’s much easier to hook a steelhead when offering them something familiar. Even if they are not hungry, a familiar shape and color might entice a grab from an otherwise lethargic fish.

Materials: Unlike traditional steelhead flies, which primarily use natural materials, the Squidro pattern incorporates rubber legs. The rubber legs not only offer a broader array of color options, they also provide added flash, a bigger fly profile, lifelike underwater action and improved durability. The brighter colors and faster sink rate of the Squidro allow steelhead anglers to fish water that was previously considered “blown” (off color and high).


The Options: Scott’s Squidro pattern options have all your steelhead conditions covered. When fishing for fresh sea-run fish, the Squidro “Sea Food Series” provides more life-like color options for hungry fish, fresh from the ocean salt. When fishing summer-run steelhead, the “Summer Series” is sized slightly smaller with lighter-weight eyes and with more subdued colors. The “Winter Series” is larger with a more pronounced profile. The heavier-weighted eyes keep the fly down deep in the strike zone, while the brighter colors make the fly noticeable, even in darker water.

The Man: Scott Howell’s passion for steelhead began at a very young age. His singular dedication to this fish has elevated his name as one of the foremost fly fishing guides for steelhead. Based in Oregon, Scott puts his clients on the best runs of the best rivers year round as the season dictates. Scott walks the fine line of staying true to the heritage of fly fishing, while always pushing the envelope in tackle, flies and techniques.


The Fish: The steelhead is truly the fish of a thousand casts. Finicky by nature and challenging to catch, the wild Pacific steelhead returns to some of the most beautiful rivers on earth. If you haven’t fished for steelhead before, you should. If you already do and want to increase your catch, make sure to try Scott Howell’s Squidro.

Bottom Line: The Squidro Series steelhead flies provide an unmatched combination of profile, movement, sink rate, castability, durability, and versatility.


About Leland: For 26 years, Leland Fly Fishing Outfitters has serviced fly anglers from around the world with their proven education program, innovative fly fishing gear selection and travel destinations. Scott Howell will be visiting the Leland Sonoma Ranch for his annual steelhead weekend. Be sure to check with Leland for dates and rates.

Contact: Burke White at burke@flyfishingoutfitters.com or 415-781-3474

Squidro Fly Review
Skagit Master: Steelheading Outside the Box
Scott Howell Video
Spey Rods
Switch Rods

New Sage TCX Switch Rod Review

Sage TCX Switch Rods…the ultimate “do it all” performance fly rod is now available.

April 4, 2011 (San Francisco, CA): What do you get when you combine the world’s best casting fly rod technology with the fastest growing style of fly rod? You get a Sage TCX Switch fly rod: amazing performance and a pocket full of fishing options.

The Right Stuff: Sage fly rods are known around the world as the benchmark of quality and performance. Within their stable of fly rods lives the fabled Sage TCX Series. This series was built to provide the ultimate in casting performance and efficiency. Leveraging Sage’s Generation 5 technology, the craftsmen at Sage were able to make a fly rod that was not only lighter and more resilient than competing rods, but also brings a smile to any skilled caster’s face. Now this same technology is available from Sage in four very useful switch models.

Defining a Switch Rod: As the name suggests, a switch rod is really two rods in one. It can be cast overhead, like a single hand fly rod for increased distance. An angler can also switch technique and use it as a compact Spey rod, employing two hand casts when back-cast room is limited. Once the fly is on the water, the rod’s increased length allows for amazing line control, resulting in better drifts and more fish.


The Line Up: Originally, Switch fly rod models catered primarily to steelhead anglers. However, Sage saw the opportunity to offer Switch rod functionality to trout anglers as well. Offering four 11’9” rod models ranging from a lively five weight to a powerful eight weight, Sage’s TCX Switch series has any angler covered from trout to steelhead and even striped bass

The Build: Like their popular single hand cousins, the Sage TCX Switch rods deliver the goods. Only top-grade cork is used for grip material, ensuring years of velvety smooth contact with your new rod. Low-profile, saltwater-safe, double-uplocking anodized reel seats ensure a solid reel to rod bond. G5, high-modulus graphite makes for a lightweight and efficient rod. All stripping guides and snakes are hard-chromed and ready for years of use. Finally Sage’s TCX Switch fly rods are finished with the iconic “Kryptonite” green color for some subtle “bling.” Store your new TCX in a matching powder-coated green aluminum rod tube for safe keeping until your next fishing adventure.

Need a Reel? At Leland we highly recommend the Sage 6000 Series Fly Reels. These fully-machined, anodized, large-arbor fly reels employ a fully-sealed drag system. These attributes combined offer up one of the best fly reels on the market. Note: When purchasing a fly reel for a Switch fly rod, be sure to choose a fly reel with a line rating at least one to two sizes above your Switch rod’s line rating. See chart below.

What about lines? Two hand and Switch rods are growing in popularity. Fly line options for Switch rods are more plentiful than ever and potentially confusing. At Leland, we’ve made it easy. Just review the line chart below to correctly dial in your new TCX Switch fly rod for optimal casting and fishing performance.

Leland Favorite: We’ve cast all the models in Sage’s TCX series. Our favorite is the Sage TCX 7119-4. This seven weight excels when fishing for steelhead and large trout. Heavy flies and sink tips are no problem. Still, this model is light enough to enjoy doing battle with smaller steelhead and medium-sized trout.

Bottom Line: Amazing fly rod performance, lots of casting and rigging options and on-stream fishing function.

Other Resources:
Sage TCX Switch Rod Video Review
Sage TCX Switch Rod Review
Sage TCX Switch Rods
Sage TCX Spey Rods
Sage TCX Fly Rods
Sage Fly Rods

Fishhead The #1 Fly Fishing APP

Fish Head Press Release
April 5, 2011.

Nervous Water Apps introduces the FishHead 1.1 update to the very popular iPhone and iPod touch App.

FishHead is the ultimate on the water and planning fishing application.

Track Weather, Stream Flows, Tides and Lunar tables all from the palm of your hand. FishHead organizes the information by location so that you see all of the pertinent fishing data to make on the water decisions. It’s also equally effective at your home or at work. Track the flows of your favorite stream. Plan your trip around the best tides and look at the latest weather forecasts. This app is designed for both the fresh water and saltwater anglers in mind.

The App has an advanced search engine which allows you to track your current location with the GPS chip in the iPhone or iPod touch; it will tell you the closest streams or tide stations. Once your tide or river station has been selected it will align that information with the nearest weather station. In your favorites view you can now view weather, tide or river flows and the lunar table. If a weather station is down or providing inaccurate data it will automatically find the nearest station that is providing accurate data. You can also search by current location, station name, city or zip code.

The favorites view gives you a snap shot of all of the pertinent weather, tide/river and lunar information all displayed on one view. Each of the different categories can be viewed in greater detail by clicking the detail view which will now give you tide and river graphs and forecasts for weather and future and past tides events. Turn the phone for a horizontal view and the graph appears showing either the tide chart or river chart. Like many other iPhone Apps you can swipe from one favorite to the next.

While there are many other Apps that have weather, tides, and river flows. There is nothing out there that compiles ALL of the relevant fishing information and organizes it for quick and easy detailed info.

FishHead 1.1 Update new features and improvements:

• Improved interface which both more appealing to the eye and easier to use.
• The Tide data is now global, so now saltwater and estuary anglers worldwide can now experience FishHead!!
• Major performance enhancement for quicker downloads of information.

• Added Map features to the favorite locations.
• Added many missing river stations.
• Added Buoy data for both coastal rivers and tides. This Buoy data gives wave height and frequency information, water temps, wind speeds and current data when available.
• Added hourly weather information including wind, precipitation, and temperature Graphs.
• Added user interaction to the Tide Graph in the form of a slider.
• Added Map quick navigation to favorites.

Fish Head is available on the iTunes Apps store for $6.99.

You can learn more at www.fishheadapp.com
For more information you can contact:

John Sherman
Sales Director
Nervous Water Apps
410 Discovery Bay
Discovery Bay, CA 94505
Office: 925-513-3846
Cell: 530-412-2528
HYPERLINK "mailto:john@nervouswaterapps.com" john@nervouswaterapps.com

Red Truck Diesel Fly Reels

February 1, 2011 (San Francisco, CA): Old-school anglers take note. With the growing popularity of Red Truck’s proven Diesel Series of fly rods, Red Truck raises the bar again with its traditional series of Red Truck Diesel fly reels.

Red Truck Diesel Fly Reels - Leland Fly Fishing Outfitters from Leland Fly Fish on Vimeo.

Old meets new: Fully-machined from bar-stock, aircraft-grade aluminum, then anodized for a long life of use, these traditionally-styled fly reels are anticipating your next fishing trip. The rim-mounted drag adjustment knob awaits your fingers to fine tune the “click and pawl” drag system. The exposed palming rim is there for you when added drag pressure becomes necessary. Classic porting reduces reel weight and provides that vintage look. The sweet sound of the click and pawl drag will announce “fish on.” A removable brass line guard reduces line wear, while adding to that classic look. Each reel comes in a handsome leather-capped, padded reel pouch.


The Secret: Working with one of the world’s premier fly reel manufacturers, Red Truck leveraged its buying power to design and manufacture a world class fly reel for the traditionally minded fly angler.

The Line Up: The initial Red Truck Diesel series of fly reels is offered in the most popular sizes: 3/4 (for lighter trout use), 5/6 (perfect for all-around trout applications) and 7/8 (designed for steelhead and sea run fish). More models are slated for production in the near future.
The Ultimate Outfit: Red Truck Diesel fly reels will work with any existing quality fly rod. However, if you’re searching for the perfect outfit, make sure to pair up a Red Truck Diesel fly reel with one of Red Truck’s popular, Diesel Fly Rods. They not only balance perfectly, but cosmetically complement one another.

See For Yourself: To examine Red Truck’s new Diesel series of fly reels, visit either Leland’s Sonoma Ranch location or the downtown San Francisco, California store. You can also take advantage of Leland’s 365 day return policy and see for yourself at home.


The Red Truck Challenge: Red Truck is so confident in their Diesel series of fly reels, that they bravely request you compare them against your current fly reels. Regardless of brand and price tag, they believe it will be your new favorite fly reel. If it isn't, they want you to send it back for a full refund.

The Red Truck Warranty: Red Truck proudly stands behind its Diesel fly reels. If during normal use, your Diesel fly reel should not perform to your satisfaction, contact them directly. Red Truck will make it right!

Bottom Line: Classic styling meets contemporary performance. Acoustically perfect…sounds like a “real” fly reel should. The reel your grandfather should have fished.

About Red Truck: Red Truck was formed with one goal: to make fly fishing better for everyone. At Red Truck, they think everyone should have the opportunity to fish with the best equipment available, at the best price possible. At Red Truck, you get more!

Contact: Burke White at info@flyfishingoutfitters.com or 415-781-3474

Skagit Master II- Scott Howell: Steelheading Outside the Box

FOR IMMEDIATE RELEASE

Skagit Master DVD Volume 2 now available



January 7, 2011 (San Francisco, CA): As a proud sponsor, Leland Fly Fishing Outfitters is happy to finally announce the availability of Skagit Master 2, Steelheading Outside the Box, featuring Scott Howell.

Delivering the Goods: Filmed in British Columbia and Oregon, Skagit Master 2 is the most insightful technique-focused steelhead film in over twenty years. There are no indicators or dead drifted nymphs in this film, only steelheading on the swing. Whether it’s dredging the depths with a custom-styled intruder or popping a foam-lipped Ska-opper over a rock garden run, Scott Howell gives you all the information necessary to increase your odds of crossing paths with a steelhead on a two-hand fly rod.

The Man: Scott Howell’s passion for steelhead began at a very young age. His singular dedication to this fish has elevated his name as one of the foremost fly fishing guides for steelhead. Based in Oregon, Scott puts his clients on the best runs of the best rivers year round as the season dictates. Scott walks the fine line of staying true to the heritage of fly fishing, while always pushing the envelope in tackle, flies and techniques.

New Thinking: Scott Howell’s innovative approach to chasing steelhead with a two handed fly rod will challenge traditional fly anglers to think outside the box and will launch newer two-handed steelheaders on a more productive approach to the sport.



The Destinations: Stunning footage from some of the most fabled rivers like Oregon’s North Umpqua combined with British Columbia “no-name” rivers make for a visually compelling fishing experience. The scenery in this video is only surpassed by Scott’s fishing information and of course the steelhead.

The Gear: Scott shares his favorite fly rod models, line systems and flies for both summer and winter run steelhead success. His no nonsense descriptions on tackle and technique will streamline your gear list and make two-handed steelheading more attainable.

The Fish: Steelhead are truly the fish of a thousand casts. Finicky by nature and challenging to catch, the wild Pacific steelhead returns to some of the most beautiful rivers on earth. If you haven’t fished for steelhead before, this video will change your mind.

Leland Media Group: Leland’s own video team was honored to lend a hand in the production of Skagit Master 2. Look for more videos from the Leland team as they celebrate the sport of fly fishing by visiting Leland Fly TV.

Bottom Line: Scott Howell shares with you his recommended tackle and proven angling techniques on some of the best Pacific steelhead rivers. You’ll learn how to fish confidently for summer and winter-run steelhead by reading water correctly, choosing gear and selecting the best fly for ever-changing water conditions.

About Leland: For 26 years, Leland Fly Fishing Outfitters has serviced fly anglers from around
the world with their proven education program, innovative fly fishing gear selection and travel destinations. Scott Howell will be visiting the Leland Sonoma Ranch for his annual steelhead weekend. Be sure to check with Leland for dates and rates.



Contact: Burke White at burkeflyfishingoutfitterscom or 415-781-3474

FOR IMMEDIATE RELEASE

Leland is excited to now offer Sage’s new TXL-F series of fly rods. November 22, 2010 (San Francisco, CA): Since 1985, Sage has endeavored on perfecting performance by handcrafting fly rods in Bainbridge Island, Washington. This year Sage’s master rod builder, Jerry Siem, has developed a new series of dedicated small stream fly rods named TXL-F. This latest rod offering provides big rod performance in a small package.

Celebrate small stream fishing: Ultra-light rods in general have a reputation for being "noodly". Not so with the TXL-F, which responds to the same casting stroke that efficiently loads and unloads Sage's high-performing, fast-action rods. Now an angler can splay “small ball” on tight trout streams without sacrificing performance.

The Secret: Besides its near weightlessness, the TXL-F (the "F" is for "feel") Series of fly rods has received a tune-up in the form of increased sensitivity and performance with the latest version of Sage's exclusive G-5 technology, as well as new and improved micro-ferrules. The series even has a brand new grip: a "snub-nose half wells" that correctly positions the caster’s hand for more control.

The Line Up: The TXL-F rod weights start with an incredibly light “000” and runs to a 4 weight. Roth lengths vary from 6’10” to 7’10”. All rods are 4- piece for convenient storage and make for ease of travel, especially when backpacking to that special stream.

Outfit Option: Sage’s new TXL-F fly rods pair perfectly with Sage’s Click Series fly reels. The Sage Click Series of fly reels brings old school fly anglers a traditional click and pawl reel with modern materials and sophisticated design. Add one of Sage’s new Quiet double taper fly lines and you’ve got the ultimate, lightweight, balanced trout fly outfit.

Leland’s Pick: We had the chance to cast all of the models in the TXL-F line up and we feel there is one standout. The 7’10” four weight is the perfect small stream trout fly rod. At 7’10” in length, an angler can still load the rod while casting in tight quarters. As a four weight, this rod delicately presents small flies on light tippet to nervous trout, yet still has enough mass to deliver larger flies even in gusty winds, should they arise.

See For Yourself: To test drive Sage’s new TXL-F fly rods, visit either Leland’s Sonoma Ranch location or the downtown San Francisco, California store. You can also take advantage of Leland’s 365 day return policy. Buy a new TXL-F and try it out in your own back yard. If you’re not completely satisfied with your new fly rod, return it in new condition for a full refund.
About Leland: Founded in 1985 in downtown San Francisco, Leland Fly Fishing Outfitters has serviced avid fly anglers with the best in education, equipment and angling experiences. Leland’s Fly Fishing Educational Ranch, located in Sonoma, California promotes the great sport of fly fishing through celebrating the cast. Online at www.flyfishingoutfitters.com fly anglers can find relevant information and a robust product selection.

Bottom Line on TXL-F: The ultimate small-stream performance fly rod. Adds a new level of enjoyment when fishing creeks and tighter streams. Makes every cast fun and small fish feel big.
Contact: Burke White at burke@flyfishingoutfitters.com or 415-781-3474
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